Casio Keyboard Brand Equity
4/12/2022 admin
Casio India ropes in Jacqueline Fernandez brand ambassador for its new wrist watch range Within the women’s watch category, Casio has three distinct ranges- Baby-G, Sheen and Enticer ET Bureau. BRAND AUDIT: Slate, Inc. 3 consumers young, and old. Due to this logo, Casio keyboards are easily identifiable by customers, and it is well known. Image: Casio’s name is recognized all over the world since 1957, but unfortunately, the company is known for watches, and the production of keyboards is easily missed by consumers. The company lacks in marketing their keyboards. Casio CT-X700 Portable Keyboard Bundle with Stand, Bench, Sustain Pedal, Power Adapter, Austin Bazaar Instructional DVD, and Polishing Cloth 4.7 out of 5 stars 184 $299.99 $ 299. Brand equity in the strategy of Casio- Casio has been associated with calculators, watches and many other electronic items since its inceptions. Its calculators are so much famous in the markets it operates that it is helping the brand in creating high visibility in the market and increasing its (TOMA) top of mind awareness. Find the latest CASIO COMPUTER CO (CSIOY) stock quote, history, news and other vital information to help you with your stock trading and investing.
SWOT analysis of Casio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Casio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Casio to benchmark its business & performance as compared to the competitors and industry. Casio is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Casio competitors and includes Casio target market, segmentation, positioning & Unique Selling Proposition (USP).
| Casio Brand Analysis | |
|---|---|
| Parent Company | Casio |
| Category | Watches and Accessories |
| Sector | |
| Tagline/ Slogan | Technology for life |
| USP | Advancements in timepiece technology |
| Casio STP | |
| Casio Segmentation | Middle Income men and women |
| Casio Target Market | Urban Upper middle class Youth |
| Casio Positioning | Casio watches that are technologically advanced |
| Casio SWOT Analysis | |
| Casio Strengths | Below are the Strengths in the SWOT Analysis of Casio: 1. CasiosG-Shock, Baby-G, Edifice and Pathfinder as sub-brands are targeted for different groups and marketed accordingly. Thus, targeting for each sub group is clear and focussed. 2. Casio is been positioned as being technology advanced. Casio designedworld’s first LCD watch having a full auto calendar. This, with many other innovations are synonymous with the brand image 3. Casio has sponsored events in the area of sports that can prove beneficial to the brand image 4. Considered value for money and excellent quality 5. Casio brand is protected with 1,900+ registered trademarks in 180+ countries around the world 6. More than 11000 people are employed with the organization 7. Electronic musical instruments from Casio are extremely popular among customers |
| Casio Weaknesses | Here are the weaknesses in the Casio SWOT Analysis: 1. Perceived more as a watch brand than as an electronics brand 2. Intense competition in the segment means limited market share of Casio |
| Casio Opportunities | Following are the Opportunities in Casio SWOT Analysis: 1. Tie-up with fashion houses and sponsoring events 3. More advertising can boost the market share of Casio brand and its products |
| Casio Threats | The threats in the SWOT Analysis of Casio are as mentioned: 1. Facing threat of counterfeit Casio products 2. Competition in watches with the ‘sport look’ in the market is heavily populated and can prove to be a threat 3. Fluctuating market prices and government policies can reduce market share |
| Casio Competition | |
| Competitors | Below are the top 9 Casio competitors: 1. Nikon 2. Canon 3. Kodak 4. Sony 5. Pentax 6. Panasonic 7. Hublot 8. Fastrack 9. Titan |
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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